When we take over a project is because it is authentic, it moves us and we believe in it. We live every project as our own. Either an emergent platform or a renowned brand, we put all of our efforts to turn it into a memorable experience.
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We were responsible for the PR and also took part in developing the creative concept for "I Am: A Self Discovery Journey", Lululemon's official launch in Mexico. During 5 days influencers, media, and the general audience enjoyed an interactive journey and special classes, build upon the premise of connecting body-mind towards propitiating a deeper self-discovery.
Among the attending media were Travel + Leisure, L'Officiel, Marie Claire, Men's Health, Elle, Instyle, Glamour, Esquire, Cultura Colectiva, GQ, Women's Health and Travesías.
• PR
• Influencer Marketing
• Conceptualization
