When we take over a project is because it is authentic, it moves us and we believe in it. We live every project as our own. Either an emergent platform or a renowned brand, we put all of our efforts to turn it into a memorable experience.
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We produced #LoveVertigo, the launching in Mexico of Mon Paris, the new fragrance by Yves Saint Laurent. An experience creatively inspired in the vertigo feeling and the brand’s unmistakable Parisian style. The experience began at the Monumento a la Revolución, where 13 major influencers from the Mexican fashion scene enjoyed a brunch on the terrace, took part on a photoshoot with renowned L'Officiel magazine and were portrayed by the illustrator Scarlett Baily. The all-day experience concluded at the top of the Reforma Tower, with a dinner inspired in the French cuisine. Among the guests were Michelle Salas, Fer Medina, Paulina Florencia, Venus Fabbricatore and Servane Theon, YSL Beauty and Yves Saint Laurent Mexico director.
• Creative concept
• Production
• Operation